Grow Your Future

Project Categories: Branding / Integrated Network / Interactive / Web Design /

the project

A hub promoting careers in BC horticulture

BC’s agriculture sector faces a problem: The demand for labour is increasing but their labour pool is not keeping up. As a result, the BCLNA and the BC Government have developed a strategic plan to address the coming labour shortages, which is being conducted under the new Grow Your Future initiative.

As one part of their strategic plan, Grow Your Future began collaborating with Sparkjoy to build a hub that would promote the industry and act as a one-stop shop for B.C. agriculture workers seeking employment. The website includes:

    • Interactive map of seasonal economic activity in B.C. across sectors.

    • Event listing for career fairs and career workshops.

    • Newsletter service to keep job seekers up to date on industry trends and opportunities.

    • Directory of well-regarded employers who conform to best practices in labour.

the client

The project is a collaboration between the Provincial Government of British Columbia and the BC Landscape and Nursery Association (BCLNA), which is an industry organization serving BC’s nursery growers, landscape professionals, retail garden centres, and the overall landscape horticulture trade.